The platform is currently unable to communicate with the primary database cluster. This is typically due to temporary network scaling or brief database maintenance.
Left: build your lines in simple
blocks. Right: see the same message as customers will in WhatsApp. Meta still
reviews every template before it can be sent.
1
Compose
Static text is the same for every recipient;
dynamic text is filled per person when you send (Meta still calls them
“fixed wording” & placeholders). Review time depends mostly on category
(Marketing is often slower), not on how many dynamic fields you use.
Choose an approved template, map each variable to
contact name or phone number, then save as a draft.
Audience: all opted-in contacts
are included when you start the campaign.
Campaign details
Preview
Placeholders — real names and numbers
are filled per contact when sending.
Select a template to see a live preview.
Analytics
Deep dive into your messaging performance.
Message Volume
Delivery Status (Last 7 Days)
Template Breakdown
Settings
Profile, WhatsApp Cloud API connection, business profile shortcuts, and your
password—all in one place.
Profile
WhatsApp Connection
WhatsApp messaging rules
24-hour reply window: If a customer hasn’t messaged your business
recently (typically within 24 hours), free-form chats may be blocked. They need to
reply
or you must use an approved template first.
Re-engagement (e.g. error 131047): Plain text won't deliver as a
cold
follow-up — use templates or invite them to message you (QR, wa.me links, SMS).
Marketing & opt-in: Follow WhatsApp Commerce &
promotional messaging policies; recipients should have opted in where required.
App in Development: Meta may restrict which numbers can receive
messages.
Checking connection...
Connect your Meta Business account to start sending messages via the Cloud API.
Required before connecting:
1. Meta Developer Account
2. Meta App setup with WhatsApp Cloud +
whatsapp_business_management (often needs Advanced Access for
production).
3. System user tokens / template fixes: done in the Meta Business
Portfolio that owns this app (Business settings → Apps →
Owned by). If you mirror the env hint, set
META_BUSINESS_PORTFOLIO_HINT on the server.
Account IDs (optional)
Enter the same 6-digit code you used when verifying this
number
with Meta (Embedded Signup). Your logged-in session is used automatically.
Registered.
WhatsApp public profile
What customers see on WhatsApp — category, description, photo, sites, contacts,
conversational icebreakers & slash commands. Edits sync to Meta through this
app when you’re registered.
* This step is mandatory. You cannot send template messages until this is completed.
Profile photo
No
photo
Choose a JPEG or PNG (max 5 MB) to
open the crop tool, then upload to Meta.
Business details
Loads only when stale or after you tap this.
Conversational components
Icebreakers
Short questions customers can tap so they know how to start — e.g. “Track my
order”, “Book a call”.
The preview on the right updates as you type (approximate; always verify on a
phone).
You can also configure these in
WhatsApp Manager; RAEStudio
Connect syncs to the same Meta automation.
Use care with category alignment and wording.
Icebreakers are suggestions only — your team or automation
replies to the inbound text like any chat.
Prompts send exact text to your webhook. Match tone and topics
to your
WhatsApp Business profile/category and Meta’s policies —
misleading, spammy, or poorly formatted prompts can confuse customers or violate
rules.
No emoji; keep prompts clear and truthful before you save.
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Commands
Setup: For each shortcut, fill Command keyword
(letters/numbers —
don’t repeat the slash; we sync / with Meta) and a short
Hint for customers.
Customers discover these after they type “/” in the message box — up to
30 entries. Hints explain the option; WhatsApp sends the
keyword text only.
No emoji (32 / 256 character
limits).
Webhook payload behaviour →